FRAFrankfurt, Germany
Hancock Aviation
MRO, EASA Part 145
Air Trending helps Part 145 organizations communicate technical capability, win contracts and hire rated engineers, across EASA and FAA markets.
Air Trending is a specialist B2B aviation marketing agency that markets Part 145 maintenance organizations: line and base maintenance providers, CAMO and continuing airworthiness organizations, component and workshop MROs and Part 147 training organizations.
We help them reach the people who actually award maintenance work, CAMO postholders, technical directors, maintenance managers and heads of engineering at airlines and operators, and we keep them visible to the rated engineers they need to hire.
Maintenance is bought on trust, approvals and credibility
Reach operators that need reliable line support at and beyond the major hubs.
Put your hangar capacity and check capability in front of fleet planners and technical directors.
Position airworthiness management for owners and operators who need a trusted CAMO.
Market specialist repair capabilities, ratings and turnaround times to a technical audience.
Fill technical courses and position your approvals with the right candidates.
Learn moreMake your MRO visible to rated B1 and B2 engineers as well as to customers.
Most MROs market to two audiences at the same time. Operators and owners compare approvals, capacity, turnaround and reliability before they award work. Rated engineers compare stations, aircraft types and the reputation of the organization before they apply.
We build one brand and one system that speaks to both: capability content and outreach for buyers, and employer-brand campaigns for the B1 and B2 engineers you need.
Rank your capability, ratings, station and location pages for the terms operators and CAMOs search.
Learn moreApprovals, ratings and stations in the language of technical directors and quality managers.
Learn moreReach named CAMO postholders, technical directors and maintenance managers on LinkedIn.
Learn moreCampaigns that produce qualified maintenance and contract opportunities.
Learn moreEmployer-brand and recruitment campaigns that attract rated B1 and B2 engineers.
Search and LinkedIn budget behind high-value, low-volume maintenance demand and hiring.
Learn morePages that turn technical credibility into booked calls and enquiries.
Learn moreVisibility in the channels operators trust, and nurturing across long cycles in a CRM.
Learn moreWe map your approvals, ratings and stations, and who decides on maintenance work at your target operators.
We turn your capability into a clear message and a plan to create demand with the right decision-makers.
Capability content, campaigns and outreach that reach operators and, where needed, rated engineers.
Interest becomes qualified opportunities, kept warm across the long maintenance sales cycle.
We report on pipeline and commercial results.
FRAFrankfurt, Germany
MRO, EASA Part 145
DUBDublin, Ireland
Point of use tool control for MRO
European MRO launch kit: landing page, brochure, trifold and two pager, plus a dedicated sales pipeline in Air Lift.
ALCAlicante, Spain
Aeronautical training
Air Trending is a specialist B2B aviation marketing agency that markets Part 145 maintenance organizations. We work with line and base maintenance providers, CAMO organizations, component and workshop MROs and Part 147 training organizations, helping them reach airline and operator decision-makers, win maintenance work and stay visible to the rated engineers they need to hire.
MRO marketing is the marketing of maintenance, repair and overhaul organizations to the airlines, operators and owners who buy maintenance work. It focuses on communicating approvals, ratings and technical capability, reaching technical and commercial decision-makers, and generating qualified maintenance opportunities over long sales cycles.
Maintenance is bought on trust, approvals and technical credibility, by several people at once, over months. Marketing has to speak to CAMO postholders, technical directors and quality managers, communicate your Part 145 scope precisely, and often reach two audiences at the same time: customers and rated engineers.
Yes. We work with EASA and FAA Part 145 approved organizations and the wider maintenance market, and adapt the message to the approvals, ratings and regions each organization operates in.
Yes. MROs need to be visible to rated B1 and B2 engineers as well as to customers. We build employer-brand and recruitment campaigns that reach qualified engineers alongside the commercial marketing that wins maintenance work.
Typically aviation SEO, capability and content marketing, decision-maker outreach on LinkedIn, lead generation, engineer recruitment marketing, paid advertising, website and landing pages, aviation PR and marketing automation, selected around your goals.
Talk through your goals with an aviation marketing agency that already understands Part 145, approvals and how maintenance is bought.
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