1. What cookies are
Cookies are small text files that a website stores on your device when you visit it. Similar technologies, such as local storage and session storage in your browser, or tags and pixels that read information from your device, work in a comparable way. In this Policy we call all of them "cookies".
Some cookies are set by us (first party cookies). Others are set by third parties whose services we use, such as Google, Meta or LinkedIn (third party cookies). Some last only while your browser is open (session cookies), and others stay on your device for a set period (persistent cookies).
2. Who is responsible
The website air-trending.com is operated by Sternac LLC, trading as Air Trending ("we", "us"). Our European operations are based at Carrer de Catarroja 13, 46940 Manises, Valencia, Spain. For any question about this Policy or about your personal data, write to gdpr@air-trending.com. Our Privacy Policy explains how we process personal data in general and the rights you have.
3. How we use cookies and your consent
We group cookies into four categories. Strictly necessary cookies are always active, because the website cannot work properly without them; they do not require consent. Preferences, analytics and marketing cookies are only used if you accept them.
On your first visit, a banner lets you accept all cookies, reject all non essential cookies with one click, or choose by category. Rejecting is as easy as accepting, and the website works the same whichever you choose. Until you decide, no non essential cookie is set and no analytics or advertising tag is loaded.
The legal basis for non essential cookies is your consent, under article 6(1)(a) of the GDPR and article 22.2 of the Spanish Law 34/2002 on Information Society Services (LSSI). We keep your choice for 12 months. After that, or when we make a relevant change to the cookies we use, we will ask you again.
4. Cookies we use
The tables below list the cookies used on air-trending.com, grouped by category. Third party providers may change the names or durations of their cookies, so we review this list regularly.
Strictly necessary
Needed for the website to work and to remember your cookie choice. They cannot be switched off.
| Cookie | Provider | Purpose | Duration | Type |
|---|
| atw_consent | Air Trending | Stores your cookie choice (categories accepted, date and a random consent id) so we do not ask you again on every page. | 12 months | First party |
|---|
| atw_intro (sessionStorage) | Air Trending | Remembers during your visit that the opening animation has already been shown. | Session | First party |
|---|
| wordpress_*, wp-settings-* | Air Trending (WordPress) | Only for our team when logged in to manage the website. Not set for visitors. | Session to 1 year | First party |
|---|
| LeadConnector forms and booking | LeadConnector (HighLevel) | Make our contact, data request and booking forms work and deliver your submission to us. Only on pages with a form. | Session to 1 year | Third party |
|---|
| LeadConnector chat | LeadConnector (HighLevel) | Chat with Airi, our assistant: keeps the chat and your conversation working. | Up to 1 year | Third party |
|---|
Preferences
Remember small choices across visits, such as not showing the opening animation again.
| Cookie | Provider | Purpose | Duration | Type |
|---|
| atw_intro (localStorage) | Air Trending | Remembers across visits that you have already seen the opening animation. | Until you clear it | First party |
|---|
Analytics
Help us understand how visitors use the website (Google Analytics), so we can improve it.
| Cookie | Provider | Purpose | Duration | Type |
|---|
| _ga | Google (Google Analytics) | Distinguishes visitors to produce anonymous statistics on how the website is used. | 2 years | First party |
|---|
| _ga_* | Google (Google Analytics) | Keeps the state of your session for Google Analytics 4. | 2 years | First party |
|---|
Marketing
Measure our campaigns and show relevant ads on Google, Meta and LinkedIn.
| Cookie | Provider | Purpose | Duration | Type |
|---|
| _gcl_au, _gcl_aw | Google (Google Ads) | Measure conversions from our Google Ads campaigns. | 90 days | First party |
|---|
| IDE, test_cookie | Google (doubleclick.net) | Measure and personalise Google ads. | Up to 13 months | Third party |
|---|
| _fbp | Meta (Meta Pixel) | Measures our Meta ads and builds audiences for them. | 90 days | First party |
|---|
| fr | Meta (facebook.com) | Delivers, measures and improves the relevance of Meta ads. | 90 days | Third party |
|---|
| li_fat_id | LinkedIn (Insight Tag) | Attributes LinkedIn ad clicks to conversions on our website. | 30 days | First party |
|---|
| li_sugr, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory | LinkedIn (linkedin.com) | Identify the browser, match audiences and measure LinkedIn ads. | 24 hours to 1 year | Third party |
|---|
| Google Maps map (NID and similar) | Google (Google Maps) | Only when you show the map of our location under the reviews, or if you accept marketing cookies: Google may set them to remember your preferences and personalise ads. | Up to 6 months | Third party |
|---|
5. Third parties and international transfers
When you accept analytics or marketing cookies, Google, Meta and LinkedIn receive information about your visit through their tags. Each of them acts under its own privacy policy and, for some processing, as an independent controller. Some of these providers may transfer data outside the European Economic Area, relying on the EU US Data Privacy Framework or Standard Contractual Clauses. You can read how they use data here:
The chat with Airi, our assistant, runs on LeadConnector (HighLevel). It loads on our pages and opens as you scroll, and it may store data on your device so that the chat and your conversation work. Our contact and booking forms are also provided by LeadConnector and may store data on your device when they load, so that the form works and your submission reaches us.
6. Google Consent Mode
We use Google Consent Mode. Before you choose, Google tags are told that consent is denied for analytics and advertising storage. On our website, Google Tag Manager and the tags it contains only load after you accept analytics or marketing cookies, and they receive your choice for each category.
7. How to change or withdraw your consent
You can change or withdraw your consent at any time on our Cookie Preferences page, also linked in the footer of every page. Withdrawing consent does not affect the lawfulness of the processing carried out before.
You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, some parts of the website may not work as expected. Here is how to do it in the most common browsers:
To opt out of personalised advertising across websites, you can also use Google Ads Settings and the Google Analytics opt out browser add on.
8. Changes to this Policy
We may update this Policy when the cookies we use or the law change. The version in force is the one published on this page, with its "Last Updated" date. If a change requires your consent again, the banner will ask you on your next visit.
If you have questions about this Policy, contact us at gdpr@air-trending.com. You also have the right to lodge a complaint with a data protection authority, in Spain the Agencia Española de Protección de Datos.
