How we turned ITZA Aviation into ITZA Aviation Group: a new group logo, a brand system, a transition plan for LinkedIn and Google, and one website that brings maintenance, engineering, training, operations, parts and consultancy under a single name.
ITZA Aviation started in 2021 as an aviation consultancy in Ras Al Khaimah. In a few years it became a group of seven certified companies: EASA Part 145 maintenance in Spain and Italy, an EASA Part 21J design organisation in Madrid, EASA Part 147 training in Switzerland and Italy, an ENAC helicopter operator, online training and a parts and logistics hub in the UAE.
Each company had its own approval, its own name and its own presence. Operators in Europe, the Middle East and Africa did not see one partner for the whole aircraft lifecycle: they saw seven suppliers.
ITZA Aviation already had recognition with authorities and operators, so the group logo grows out of it. We kept the isotype, three interlocking triangles in navy, burgundy and curuba, and rebuilt the wordmark around a new descriptor: Aviation Group. Drag the handle to compare.
The same colours and the burgundy accent connect each company to the group. Novaris, the helicopter operator, is the first to get its own identity inside the system.
The brand guidelines turn the logo into a system the whole group can use: palette and proportions, typography, the geometric pattern, logo spacing and minimum sizes, photography and web components. Click a colour to copy it.
Type over the sample to try it.
Built from the isotype geometry. Move over the card to light it up.
A rebrand fails when clients find out by accident. We planned the announcement so that every touchpoint changed in order, with one message: same people, same commitment, a bigger scope.
A static post on LinkedIn that says it plainly: ITZA Aviation is now ITZA Aviation Group, seven certified companies with one point of contact.
"A new name and a new identity for what we have become: one group, every aviation solution."
A second post explains how a consultancy founded in 2021 became an aviation group: Africa, the acquisitions of STC Aviation Maintenance and Novaris, the training companies and the parts hub.
"How a consultancy became an aviation group."
A 60 second, shot-by-shot video script in vertical 4:5 with on-screen text and subtitles, for the ITZA team to record in its own hangars and offices. The faces behind seven approvals say more than any graphic.
0:00 · Aircraft leaving the hangarITZA Aviation is now ITZA Aviation Group
0:20 · One shot per companyNovaris · ENAC AOC and CAMO
0:40 · The map11 countries · Europe · Middle East · Africa
0:50 · ClosingOne group. Every aviation solution.
New logo, banner, cover and description for the LinkedIn page and the Google Business Profile, delivered as a ready-to-upload kit with every text written and every size prepared.
Profile previews built from the delivered kit.
itza-aviation.com went from a single-company site to the home of the whole group: six service pages built on one template, every approval with its authority, a map of projects in eleven countries and one form that reaches the right company. Pick a page.
English and Spanish on every page, switched in one click and remembered for the next visit.
Air operations, maintenance, engineering, training, parts and consultancy share one structure: who delivers it, the approval, the aircraft and the four steps.
Every company with its authority and reference number, and the certificates ready to download.
Companies and projects across Europe, the Middle East and Africa, country by country.
A purpose-built WordPress plugin instead of a page builder: 11 KB of compressed HTML, self-hosted fonts and no third-party requests before consent.
Structured data for the group and every service, 40 answered questions, an llms.txt file for AI assistants and a social image for each page.
The group brochure comes in two formats: a 16:9 presentation for meetings and a vertical 9:16 version to send by message. Every page of the website also got its own image for LinkedIn, WhatsApp and search results.
Horizontal and vertical, in colour, colour reverse, white and black.
Colours, typography, pattern, logo use, photography and web components.
Two LinkedIn posts, a video script, and the LinkedIn and Google Business kit.
Home, six services, approvals, projects, contact and legal, in English and Spanish.
Eight in 16:9 for presentations and four in 9:16 to share by message.
One per page, so every shared link carries the brand.
The same system now rolls out to the companies of the group, starting with Novaris, Mach Technical Design and STC Aviation Maintenance, each with its own identity inside the ITZA family.
Short answers about the rebrand, the launch and the website.
A complete group brand and its launch. That means a new group logo in eight versions, brand guidelines, a four-step transition plan (two LinkedIn posts, a 60 second video script and a ready-to-upload LinkedIn and Google Business kit), a 13-page website in English and Spanish at itza-aviation.com, a 12-page sales brochure in two formats and a social image for every page.
Seven certified aviation companies: ITZA Aviation (parts, logistics and consultancy, UAE), Novaris (ENAC AOC and CAMO, Italy), STC Aviation Maintenance (EASA Part 145, Spain and Italy), Mach Technical Design (EASA Part 21J, Spain), Sideris Aviation Training (EASA Part 147, Switzerland and Italy), Teras Aviación (training, Spain) and Teras Technik (online programmes).
Because ITZA Aviation already had recognition with aviation authorities and operators. We kept the isotype, three interlocking triangles in navy, burgundy and curuba, and rebuilt the wordmark around the new descriptor "Aviation Group", so the group keeps the equity of the original name.
Change every touchpoint in order, with one message. For ITZA that meant four moves: announce the new name on LinkedIn, tell the story of how a consultancy became a group, show the people in a short video, and then update the LinkedIn page and the Google Business Profile. The message stayed the same throughout: same people, same commitment, a bigger scope.
Give every service the same structure and put the approvals up front. On itza-aviation.com each service page shows who delivers it, the approval, the aircraft and the four steps of the service; every company appears with its authority and reference number; an interactive map shows projects in eleven countries; and one form reaches the right company, in English or Spanish.
With structured data, answered questions and a fast build. The site has structured data for the group and for every service, 40 answered questions, an llms.txt file for AI assistants and a social image for each page, and it is built as a lightweight WordPress plugin instead of a page builder, with 11 KB of compressed HTML and self-hosted fonts.
Yes. Air Trending is a marketing agency that works only in aviation, and it builds brands, websites and launch plans for MROs, training organisations, operators and aviation groups. You can book a free strategy call at air-trending.com/strategy-call.
We build the brand, the website and the launch that make several certified companies read as one partner.
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