CLIMB is Air Trending's student acquisition programme for flight schools and ATOs. We fund and run the campaigns in the countries you choose, qualify every applicant against your entry criteria and send you only the students who are ready to enrol.
The CLIMB Framework is a pay-per-qualified-lead model for flight schools and approved training organisations. Air Trending pays for the advertising, builds and runs the campaigns and the landing pages, and validates every applicant before passing them on. The school pays a fixed amount for each qualified student and nothing for the rest.
CLIMB stands for the five stages every student goes through: Campaigns, Landings, Inquiries, Match and qualify, Board. It was built for high-value programmes such as integrated ATPL, where one enrolment pays for many leads, and it works in one country or in several at once.
Zero risk for the school
Every stage is run by Air Trending. Your admissions team only talks to students who already passed your criteria.
Paid campaigns on Meta, Google, TikTok and YouTube, targeted country by country to reach future pilots where they are.
A landing page for each country, culturally adapted and in English, built to turn interest into applications.
Applicants complete a qualification form with the information your admissions team needs: age, education, medical, budget and start date.
Each applicant is checked against your specific entry criteria. If a student does not match, we do not send it.
Only ready-to-enrol students reach your team, with their answers and source, so you can call them while they are still deciding.
A fixed price per qualified lead, agreed before we start. You know what each enrolment costs from day one.
Recruit in your own country or expand to Europe, the Middle East or Asia with campaigns and landing pages for each market.
We define the qualification rules with your admissions team: minimum age, education, medical class, financing and start date.
Qualified students arrive in your CRM or in Air Lift in real time, so the first call happens while interest is high.
You see the leads delivered, the countries they come from and the conversion to enrolment, every month.
Run by a team that includes a former airline pilot and operations director, who knows how student pilots choose a school.
| Topic | Running ads yourself | CLIMB Framework |
|---|---|---|
| Ad spend | Paid by the school, whether the campaign works or not. | Paid by Air Trending. |
| What you pay for | Clicks, impressions and agency hours. | Qualified students that match your entry criteria. |
| Lead quality | Your team filters every form fill by hand. | Every applicant validated before it reaches you. |
| Markets | Usually one country and one language. | Several countries at once, with a landing page per country. |
| Your team's work | Brief the agency, review reports, chase leads. | Call qualified students and enrol them. |
VLCRequena, Valencia, Spain
EASA ATO E-ATO-101, integrated ATPL
Qualified applicants for integrated ATPL programmes, delivered and billed per lead. Air Lift filters every lead before it reaches the school.
MADMadrid, Spain
ATO, pilot and cabin crew training
Content built for aviation training audiences, promoting pilot courses with zero paid advertising.
BCNBarcelona, Spain
EASA ATO E-ATO-328, type ratings, TRI/SFI, LPC, MCC
ATPL and ATO sales used to run by hand. Now both pipelines run in Air Lift, and invoicing syncs with accounting automatically.
The CLIMB Framework is Air Trending's pay-per-qualified-lead student acquisition programme for flight schools and ATOs. Air Trending funds and runs the campaigns, builds a landing page per country and validates every applicant, and the school pays only for qualified students who match its entry criteria.
Campaigns, Landings, Inquiries, Match and qualify, and Board: the five stages that take a prospective student from the first ad to your admissions team.
The price per qualified lead is fixed and agreed with each school before the campaign starts. It depends on the programme, the countries and the qualification criteria. There is no setup fee, no ad spend and no monthly subscription. Book a strategy call to get a quote for your school.
A student who matches the criteria you set with us: for example minimum age, education level, medical class, budget or financing, and intended start date. Applicants who do not match are not sent to you and are not charged.
It works best for high-value programmes such as integrated ATPL and modular CPL, and also for cabin crew and type rating courses. The higher the value of the enrolment, the more the model pays off.
Yes. CLIMB runs campaigns country by country, with a landing page adapted to each market, so you can recruit locally or in Europe, the Middle East and Asia at the same time.
Campaigns usually go live within a few weeks of agreeing the criteria and the markets. Qualified leads are delivered in real time to your CRM or to Air Lift as soon as they pass the qualification.
Yes. Qualified students can be delivered to your CRM, by email or into Air Lift, our aviation CRM, with automated follow-up if you want it.
Tell us your programmes, your markets and your entry criteria. We will tell you if CLIMB fits your school and what each qualified student would cost.
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